徽州文化元素在平面广告设计中的应用

Application of Huizhou Cultural Elements in Graphic Advertising Design

徽州文化是中国传统文化中的一颗明珠。徽州建筑、徽州山水、徽州人文等地域文化符号不仅激发了徽州地域文化创意产业的发展,也为招贴、海报、UI等平面广告设计提供了丰富的创作素材和文化内涵。将徽州的青山绿水转化为丰富的图形和色彩,将徽派建筑、徽州人文等元素通过夸张、抽象等设计手段凝练成独特的视觉符号,并将这些元素按照审美法则运用到设计中,不但为作品增添了徽州文化特征,而且利用徽州文化这张名片,将有利于提升徽州文化的区域影响力,提供更多传承和发展徽州文化的途径。

Huizhou culture is regarded as a pearl in Chinese traditional culture.The regional cultural symbols such as Huizhou architecture,Huizhou landscape and Huizhou humanities and so on not only stimulate the development of Huizhou’s regional cultural and creative industries,but also provide rich creative materials and cultural connotation for posters,playbills,UI and other graphic advertising designs.It is not only good for adding Huizhou cultural characteristics to the works and Huizhou cultural card but also beneficial for enhancing the regional influence of Huizhou culture and providing more ways for the inheritance and development of Huizhou culture by ways of transforming its green mountains and waters into rich graphics and colors,condensing its architecture,culture and other elements into unique visual symbols through exaggeration,abstraction and other means of design,as well as applying these elements to the designs according to the aesthetic principles.