学科交融视野下高校人文社科学报品牌建设研究

The Brand Building of University Journals of Humanities and Social Sciences from the Perspective of Discipline Integration

“办传世名刊、载精品力作”是学术期刊的共同期盼。高校人文社科学报作为人文社科学术期刊的主力军,不断探索自己的办刊特色和发展模式,并取得较为丰硕的成果。在学科交融视野下,高校人文社科学报应在目标定位、平台优势、突出问题等方面探究自身的品牌创建之路,特别是要准确把握学科融合的丰富内涵和学科融合在学报品牌创建中的系统性表达。

It is the common expectation of academic journals to"run long-standing famous journals and publish excellent and forceful works".As the main force of the academic journals in humanities and social sciences,the humanities and social sciences journals run by colleges and universities have been constantly exploring their own characteristics and development modes,and have achieved fruitful results.From the perspective of discipline integration,college and university journals of humanities and social sciences should re-understand the elements of development mode in terms of target positioning,platform advantages,outstanding problems,brand building and editorial quality improvement project,especially the accurate grasp of the rich connotation of discipline integration and the systematic expression of subject integration in the creation of new development mode of journals.