浅析基于学科竞赛的高职平面广告设计课程教学改革——以全国大学生广告艺术大赛为例

A Brief Analysis on the Teaching Reform of the Graphic Advertising Design Course in Higher Vocational Education Based on Subject Competitions:Taking the National Advertising Competition for College Students as an Example

目前在高职院校中,注重实践教学,促进教学与市场接轨,提高教师及学生的能力,将赛事纳入教学中是翻转课堂教学的趋势。而作为实践性非常强的高职院校的平面广告设计课程更是需要重点考虑将竞赛和企业真实项目引入课堂教学中。目前已开展多届的全国大学生广告艺术大赛恰恰是将竞赛和企业真实项目结合的一项比赛。该文通过将全国大学生广告艺术大赛引入平面广告设计课程教学,以此开展课程教学改革研究,并重点分析了将全国大学生广告艺术大赛引入课程教学的必要性、优势及教学效果。

In the compulsory courses for the graphic advertising art design major in higher vocational colleges,teachers follow the trend of flipped classroom teaching,focusing on practice teaching,promoting the integration of the courses with the market,improving the ability of themselves and students,and introducing competitions in teaching.As a highly practical course in higher vocational colleges,graphic advertising design should be integrated with competitions and real enterprise projects.At present,the"National Advertising Competition for College Students"that has been carried out for many sessions is precisely a competition that combines the competition with real enterprise projects.This paper introduces competitions in the graphic advertising design course,focusing on the practice of curriculum teaching reform based on this,as well as the importance,advantages,and effect of introducing the competition in the teaching.