南京旧书业的时代变迁与当下对策

The Changes of Used Book Industry in Nanjing and the Current Countermeasures

[目的/意义]旧书业作为文化地标和文化阵地,反映了源远流长、一脉相承的文脉。南京旧书业便是江苏文脉的代表与典型。[方法/过程]通过文献法与田野调查法(口述访谈法),发现南京旧书业经历了帝制社会、民国时期、1949-2000年和2000年之后几个反反复复的阶段,个中兴衰原因复杂耐人寻味。[结果/结论]当今由于数字阅读和网络营销的盛行,网上旧书店悄然兴起,实体旧书店没落的症结在于成本上涨、开源困难,非要外在之国家扶持、地方政府与高校支持、出版业规范三位一体,内在之行业血液更新、经营方在经营之道上下功夫,形成合力,才能改变旧书店悄然失色的局面。

[Purpose/significance]As a cultural landmark and cultural position,the used books industry reflects a long-standing and continuous cultural context.Nanjing used books industry is the representative and typical of Jiangsu’s cultural context.[Methods/process]Through literature method and field investigation method,this study found Nanjing used books industry had experienced several repeated stages,including imperial society,the Republic of China,1949-2000 and after 2000.[Results/conclusion]The reasons for its rise and decline were complex and interesting.Nowadays,due to the popularity of digital reading and online marketing,online used bookstores are quietly rising.The crux of the decline of physical used bookstore lied in the rising cost and the difficulty of increase income.It is not only necessary to integrate national support,local government,university support and publishing industry,but also the industry itself requires refreshing mode and business management.Only by combining efforts can the society change the fading situation of used bookstores.