“健康码”与正在浮现中的智能传播新格局

"Health Code"and Emerging New Pattern of Intelligent Communication

从传播学视角,如果仅仅将“健康码”当作一项疫情期间的便捷应用,那么很可能失去一个深入洞察未来智能传播格局的极佳样本。之前无论是今日头条的推荐算法,还是短视频的AI工具与传播算法,以及社交机器人、计算政治宣传和虚拟主播等,都只是呈现一定的智能特性。“健康码”虽然功能单一,却是迄今为止最纯粹的智能传播的典型应用,超越互联网,跨入社会全民范畴,形成“人-机-环境”三者实时联动的社会微系统。该文通过对“健康码”运行机制和内在规律的深入剖析,可以为人们洞察未来人类主导性的信息传播机制——智能传播提供特别的启示。该文对比了中外“健康码”,发现了其运行原理和逻辑上存在显著差异。从传播学的角度深入观察和审视两者间的不同,中国模式的“健康码”所呈现的全员(Anyone)、全域(Anywhere)、全时(Anytime)、全息(Holographic)和全识(Broad consensus)等特点,是数据驱动的智能传播的纯正雏形,而国外模式依然还停留在工具化的数据应用。中国的“健康码”更是一场全社会传播大试验,催生全新的传播机制,提供新的想象空间。对“健康码”的体系化研究,可以提前探视到数字科技时代传播的新变化和新格局。

From the perspective of communication science,if the"Health Code"is only used as a convenient application during the epidemic period,it is likely to lose an excellent sample for insight into the future intelligent transmission pattern.In the past,both the recommendation algorithms of today's headlines,the AI tools and propagation algorithms of short videos,as well as social robots,computational political propaganda,and virtual anchors,all showed certain intelligent characteristics.Although the function of"Health Code"is limited,it has been the pure typical application of intelligent communication so far.It transcends the Internet and strides into the category of the whole society,forming a social system with real-time linkage of"human machine environment".Through the in-depth analysis of the operation mechanism and internal law of"Health Code",this paper can provide special enlightenment for people to have insight into intelligent communication,the future human dominant information dissemination mechanism.This essay compares the Chinese and foreign"Health Code",and finds that there are significant differences in the operation principle and logic.From the perspective of communication,the differences between the two types are observed and examined in depth.The"Health Code"of the Chinese model presents the features like"anyone","anywhere","anytime","holographic"and"broadconsensus"It is the original prototype of data-driven intelligent communication,while the foreign model still stays in the instrumented data application.China's"Health Code"is a big experiment of social communication,giving birth to a new communication mechanism and providing a new space for imagination.The systematic study of"Health Code"can explore the new changes and patterns of communication in the digital technology era in advance.