中国电视剧创作转型与发展态势

The Transformation and Development Trend of Chinese TV Drama Creation

近年来,中国电视剧供给侧改革继续深化,制作公司力图通过内容创作的品质提升以赢得主动的自救与突围。在诸多献礼片展播中,创新成为追求高质量发展的主要基调。都市题材剧注意以小事件、小人物和小视点折射出家庭生活的日常悲欢,从看似俗套的情节中挖掘出一种温暖人心的情感底色,深刻地触及日常生活的痛点。网络剧的制作日益电影化、工业化,形成了“高标准、高规格、高投资、大场面、全明星”的高概念制作模式和创作追求。网台关系在一定程度上被重构,传统的先台后网播出模式逐步让步于网台同播,甚至先网后台。中国电视剧创作,正从产业化以来的数量增长转型为新时代的高质量增长。

In recent years,the supply side reform of China's TV series continues to deepen,and the production companies try to win the initiative of self-help and breakthrough by improving the quality of content creation.Innovation has become the main keynote of pursuing high-quality development in many gift films.Urban theme drama focuses on the daily joys and sorrows of family life by small events,small characters and small points of view.It digs out a warm emotional background from the seemingly conventional plot,and profoundly touches the pain points of daily life.The production of online drama is becoming increasingly cinematic and industrialized,forming a high concept production mode and creative pursuit of"high standard,high specification,high investment,big scene and all stars".The relationship between network and station has been reconstructed to a certain extent,and the traditional broadcast mode of"first station and then network"gradually gives way to the simultaneous broadcast of network station and even the network background.The creation of Chinese TV plays is transformed from the quantity growth since industrialization to the high quality growth in the new era.