新媒体对社会的挑战及优化途径

New Media's Challenge on Society and Optimization Approach

迅速发展的新媒体在促进社会进步的同时,也给社会发展带来了一定的挑战。解决新媒体给社会带来的挑战,如何运用新媒体则显得尤为重要。运用传播学的把关人理论和议程设置理论,对新媒体的社会价值、新媒体给社会发展所带来的挑战进行了分析,提出了解决这些挑战的优化途径。

The rapid development of new media not only promotes the progress of society,but also brings certain challenges to the development of society.Solving the challenges brought by new media to the society and how to use new media are particularly important.This paper analyzes the social value of new media and the challenges brought by new media to social development,and puts forward the optimization ways to solve these challenges by using the theories of gatekeeper and agenda setting.