VR虚拟现实技术对传统视频广告制作的影响

The Impact of VR Virtual Reality Technology on the Production o f Traditional Video Advertising

本文以VR虚拟现实技术为背景,探讨了该技术对传统视频广告制作产生的一系列影响,首先分析了VR虚拟现实技术的基础内涵和运行原理,进而探讨了VR虚拟技术应用在视频广告制作中的相关特点,最后综合视频广告制作的不同阶段探讨VR虚拟技术的应用方式,旨在进一步凸显VR虚拟技术在视频广告制作中的优势。

Based on the background of vr virtual reality technology,this paper discusses the impact of vr virtual reality technology on traditional video advertising production.Firstly,it analyzes the basic connotation and operation principle of vr virtual reality technology,and then discusses the relevant characteristics of vr virtual technology applied in video advertising production.Finally,it discusses the application mode of vr virtual technology in different stages of video advertising production Further highlight the advantages of vr virtual technology in video advertising production.