天竺山国家森林公园游客满意度调查探究

Investigation on the tourist satisfaction of Tianzhushan national forest park

位于陕西省商洛市的天竺山国家森林公园生态旅游资源丰富,但在游客满意度方面仍然存在许多问题。厘清游客满意度等相关概念,通过问卷调查进行数据采集,运用IPA象限分析法分析天竺山国家森林公园游客满意度方面存在的问题,为采取针对性措施提供方向,从而有效提高天竺山国家森林公园的游客满意度,促进景区更好更快地发展。

Tianzhushan national forest park located in Shangluo city of Shaanxi province,which was rich in ecotourism resources,but there were still many problems in the tourist satisfaction.This study clarified the concept of tourist satisfaction and other related con⁃cepts,collected data through questionnaire survey,used IPA quadrant analysis method to analyze the existing problems of the tourist satisfaction in Tianzhushan national forest park,in order to provide direction for taking targeted measures,so as to effectively improve the tourist satisfaction of Tianzhushan national forest park and promote the better and faster development of the scenic spot.