基于修正IPA分析法的武汉市夜间旅游游客满意度研究

Study on tourists'satisfaction with night tourism in Wuhan city based on revised IPA analysis method

近年来中国夜间旅游发展如火如荼,然而调研发现,目前中国夜间旅游在发展过程中仍存在着诸多问题。选取武汉市为研究对象,引入修正后的IPA分析法来评价游客对武汉市夜间旅游的引申重要性和游客满意度。结果表明,游客对武汉市夜间旅游的休闲游览活动价格、休闲游览活动秩序、旅游购物价格、通讯设施、公共厕所、旅游信息获取便捷性等方面较为重视,但满意度较低。在此基础上从丰富夜间旅游活动、维护夜间游览活动秩序、完善夜间旅游基础设施、规范夜间旅游产品价格等方面提出针对性建议,以期推动武汉市夜间旅游的持续健康发展。

In recent years,the development of night tourism in China was in full swing.However,through the investigation,it was found that there were still many problems in the development process of night tourism.Taking Wuhan city as the research object,this study introduced the revised IPA analysis method to evaluate the extended importance and tourists'satisfaction of Wuhan city night tourism.The results showed that tourists pay more attention to the price of leisure activities,the order of leisure activities,the price of shopping,communication facilities,public toilets and the convenience of obtaining tourism information,but their satisfaction was low.On this basis,this study put forward some suggestions from the aspects of enriching night tourism activities,maintaining the order of night tourism activities,improving the night tourism infrastructure,standardizing the price of night tourism products,in order to pro⁃mote the sustainable and healthy development of night tourism in Wuhan city.