舆论评价自我化的价值疑难

Difficulties in the Evaluation of the Value of Public Opinion

舆论评价与自我价值相关,舆论话语体系中的评价不仅承载着信息的事实性,也传递着舆论人自我价值的诉求。通常而言,舆论评价中的价值体征也确实指向自我。但自我化的价值评价造成了舆论评价价值依据的封闭性,并因此导致了舆论传播者与舆论受众评价的价值固化,也导致了舆论群体固化的话语评价。当然,舆论价值评价的自我化还存在着另一个价值极端,价值依据的封闭性导致舆论评价的价值撕裂,即评价中的价值同社会整体价值、个体自我价值之间发生价值撕裂,甚至还造成舆论场中众人之“言”与众人之“行”之间的撕裂。如此,如何打开舆论人“自闭”的心结,才能使舆论评价拥有一个整体性价值?在“评”与“自评”的辩证价值关系中,舆论评价体系既要守望话语“道义”,形成舆论评价与社会整体价值统一;也要形成话语“自律”,反省自我,做到“心口如一”。

The evaluation of public opinion is related to self-worth.The evaluation in the system of public opinion discourse not only carries the factuality of information,but also conveys the self-worth of the public opinion.Generally speaking,the sign of value in the evaluation of public opinion does indeed point to self.However,the self-value evaluation has caused the closedness of the value basis of public opinion evaluation,which has led to the solidification of the value of the evaluation of public opinion communicators and public opinion audiences,as well as the solidified discourse evaluation of public opinion groups.Of course,there is another value extreme in the self-modification of public opinion value evaluation.The closedness of the value basis also means the value tearing of public opinion evaluation,that is,the value tearing between the value in the evaluation and the overall social value and individual self-worth.It even caused a tear between the“word”and the“deed”of everyone in the field of public opinion.In this way,how to open the mindset of“autism”of public opinion people,so that public opinion evaluation can have a holistic value?In the dialectical value relationship between“evaluation”and“self-evaluation”,the public opinion evaluation system should not only keep the discourse“morality”and form the unity of the public opinion evaluation and the overall value of the society,but also form the discourse“self-discipline”,self-examination and“one mind and one mouth”.