分享经济下刺绣类非遗项目传承与发展模式探索

Exploration of the Inheritance and Development Model of Embroidery Intangible Cultural Heritage Projects under the Sharing Economy

运用分享经济的理论,分析了刺绣类非遗传承与发展模式,探索了新常态下刺绣类非遗资源整合、优化提升现有运作模式的途径。通过实地调研、网络调研和文献调研,分析了刺绣类非遗产业化发展现状和问题,梳理总结了分享经济下其逐步发展优化的传承发展新模式。通过共享平台、跨界整合、创新共享打造创新生态系统,个性化、定制化是刺绣类非遗项目最优化的保护传承方式。科技+文化、传统+时尚、艺术+实用三者相结合才能使民族非遗复兴完整长久。

The theory of sharing economy was used to study the inberitance and development model of embroidery intangible cultural heritage.The way to integrate and optimize existing mode of embroidery intangible cultural heritage resources under the new normal were explored.Through field research,online research and literature research,the current development status and problems of embroidery intangible cultural heritage industrialization were analyzed.The new model of inheritance and development were sorted out under the sharing economy.Innovative ecosystem was created through sharing platforms,cross-border integration,and innovation sharing.Personalization and customization were the most optimal protection heritage for embroidery intangible cultural heritage projects.The combination of technology+culture,tradition+fashion,art+practicality could make the national intangible cultural heritage rejuvenation complete and long.