蝴蝶结装饰造型的消费者感性认识评价研究

Research on the Evaluation of Consumers′Perceptual Knowledge of Bowknot Decorative Modeling

为了揭示蝴蝶结装饰造型的内在消费动因,综合运用语义分析法、问卷调查法、眼动试验法等感性工学方法,对10款蝴蝶结造型进行了深入评价,探究消费者关注蝴蝶结的原因。结果表明:女性消费者对不同风格特征的蝴蝶结造型感性认知评价不同,表现为对蝶翼层数(宽)较多、蝶翼层数(窄)较少、绳结较宽、尾结方向正常自然的蝴蝶结相对较关注。

In order to study the intrinsic consumption motive of bowknot decoration,by using the method of semantic analysis,questionnaire survey,and eye movement experiment,10 bowknots were selected to explore the reasons for the most concerned bowknots.The results showed that different female costumer had different perceptual cognition evaluation,which showed that female consumers paied more attention to the bows with more wing layers(wide),less wing layers(narrow),wider knots,and normal tail knot direction.