新能源汽车营销策略研究

Research onMarketing Strategy of New Energy Vehicles

自媒体营销已经成为新兴营销模式,紧跟自媒体营销的步伐是新能源汽车市场营销的新渠道。利用SWOT工具分析了新能源汽车市场营销方面优势、劣势、机会和威胁,基于市场营销理论提出精准营销、品牌人格化、社会化营销、互动式营销等营销策略。

The era of new media has come.For new energy vehicle enterprises,self-Media marketing has become a new marketing mode.To keep up with the pace of self-Media marketing is the way out of new energy vehicle marketing.This paper first analyzes the advantages,disadvantages,opportunities and threats of new energy vehicle marketing by using SWOT tools,and proposes marketing strategies such as precision marketing,brand personalization,social marketing and interactive marketing based on the marketing theory.