犬数据背景下的网络舆情治理策略研究

Research on Internet Public Opinion Governance Strategy in the Context of Big Data

大数据背景下网络舆情呈现出区别于传统舆情的新特点,给当前政府的网络舆情治理工作带来机遇的同时也带来挑战。分析治理困境的同时,要积极寻找应对策略,必须转变传统的治理思维,准确把握大数据的价值定位和技术优势,完善网络舆情治理体系,积极探索大数据背景下的网络舆情治理模式。文章主要围绕大数据背景下网络舆情治理出现的新特点、新问题以及优化路径进行研究。

In the context of big data,online public opinion presents new characteristics that are different from traditional public opinion,which brings opportunities and challenges to the cuiTent government's online public opinion governance.While analyzing the governance dilemma,we must actively look for countermeasures.We must change the traditional governance thinking,accurately grasp the value positioning and technical advantages of big data,improve the network public opinion governance system,and actively explore the governance model of network public opinion under the background of big data.The article mainly focuses on the new characteristics,new problems and optimization paths of network public opinion governance under the background of big data.