浅析角色性格在电影衍生产品设计中的表现——以电影《千与千寻》之“无脸男”为例

An Analysis of the Performance of Character in the Design of Derivative Products of Movies

电影衍生产品设计方式多样,文章重点分析了角色性格这一电影中的抽象元素在电影衍生产品设计当中的表现。以经典动画电影《千与千寻》为例,重点分析电影中无脸男这一角色,由其衍生出的系列产品,不但贯穿着角色性格这一设计元素,并且从无脸男系列产品面向市场后取得的巨大成功也充分表明将角色性格运用到电影衍生产品设计当中是一条独特且可行的道路。

There are various ways of derivative product design. This paper focuses on the analysis of the performance of character, the abstract element of the movie, in derivative product design. Taking the classic animated film "a thousand and a thousand" as an example, this paper focuses on the analysis of the role of the Faceless Man in the film. The series products derived from it not only run through the design element of character, but also show the great success of the Faceless Man series products after facing the market, which fully shows that it is a unique and feasible way to use character to enter the design of the film derivative products.