粉黛巧妆:东西方女性妆容审美差异对比研究

A Comparative Study of the Aesthetic Differences between Eastern and Western Women’s Facial Makeup

妆容是面部的装饰,满足了女性对美的追求。在现代社会,女性化妆越来越普遍,形成了庞大的美妆产业。Youtube.com和bilibili视频弹幕网站上的热门视频显示东西方女性面部妆容在底妆、轮廓、眉形、脸部线条、眼影、眼线、睫毛、唇妆方面存在显著的审美差异。整体风格方面,西方重塑形,偏性感成熟和大胆表露;东方重传神,偏可爱柔弱和趋同呈现。其差异可归因于东西方艺术审美的不同视角、对男性眼光的不同迎合、社会规训的不同程度以及社会对更高社会阶层妆容的不同想象。

Makeup satisfies female’s pursuit for beauty.In modern society,it has become more and more common for women to wear makeup,which is leading to a large-scale beauty industry.Hot videos on both Youtube.com and Bilibili show that there are significant aesthetic differences between eastern and western women’s facial makeup in terms of foundation,contour,eyebrow shape,eye shadow,eyeliner,eyelashes and lip makeup.For the overall style,the western style emphasizes on reshaping to be more sexier,more mature and bolder.The eastern style tends to be more vivid,lovely and tries to show girls’delicate appearance and a trend of convergence.The differences can be attributed to the different aesthetic perspectives of eastern and western art,the different catering to the male vision,the different degrees of social discipline and the different imaginations of the society to the makeup of higher social strata.