基于情感化的陕西丝路文化文创产品设计研究

Research on Shaanxi Silk Road Cultural and Creative Product Design Based on Emotion

针对陕西丝路文创产品普遍存在的情感缺失问题,将情感化理论引入到陕西丝路文创产品设计中,以情感化设计为基础建立复杂性分析,提升陕西区域文创设计水平,并在国家“一带一路”发展战略倡议背景下,以文创产品为依托,促进陕西地区丝路形象开发与经济发展,为丝路文创产品的发展提供参考性策略。文章从情感化设计的本能、行为、反思设计层次出发,结合陕西地区丝绸之路历史文化与文创产品设计现状特点及未来文创产品设计趋向,提出了应用情感化理论的丝路文化创意产品设计,归纳了陕西丝路文创产品在各层次情感化的设计内容及设计策略,为陕西丝路文创产品的设计者提供了新思路,并有效地提升了陕西丝路文化创意产品设计水平,促进了陕西文化创意产业的发展。

In response to the widespread lack of emotion in Shaanxi Silk Road's cultural and creative products,the emotional theory was introduced into the design of Shaanxi Silk Road's cultural and creative products,and complexity analysis was established on the basis of emotional design to improve the level of cultural and creative design in Shaanxi.Under the background of the national"One Belt One Road"development strategy,relying on cultural and creative products,promote the image development and economic development of Silk Road in Shaanxi,and provide reference strategies for the development of Silk Road cultural and creative products.Starting from the instinct,behavior,and reflective design levels of emotional design,this article combines the historical culture of the Silk Road in Shaanxi,the current characteristics of cultural and creative product design and the future cultural and creative product design trends,and proposes silk road cultural creative products that apply emotional theory Design,summarizes the emotional design content and design strategies of Shaanxi Silk Road cultural and creative products at various levels,provides new ideas for designers of Shaanxi Silk Road cultural and creative products,and effectively improves the design level of Shaanxi Silk Road cultural and creative products,Has promoted the development of Shaanxi's cultural and creative industries.