“丝绸之路”沿线文创产品的用户场景设计研究

Research on User Scenario Design of Cultural and Creative Products Along the Silk Road

为了更好地传承“丝绸之路”沿线丰富传统文化和特色地域文化,文化创意产品的设计需要使人们产生文化和情感上的共鸣,从而感受产品中注入的文化精神内涵与核心价值观。文章通过对用户场景构建流程的分析,得出用户核心需求并且准确定义产品功能,再结合对“丝绸之路”沿线文化特点的深入分析,筛选出与用户需求相契合的用户场景触点,从而将文化载体符号可视化,并且融入到文创产品设计中,得出适用于丝路文化的文创产品设计新思路。

In order to better inherit the rich traditional culture and characteristic regional culture along the"Silk Road",the design of cultural and creative products needs to make people have cultural and emotional resonance,so as to feel the cultural spirit connotation and core values injected into the products.In this paper,through the analysis of user scenario construction process,the core needs of users are obtained and the product functions are accurately defined.Combined with the in-depth analysis of the cultural characteristics along the"Silk Road",the user scene contact points corresponding to the user needs are screened out,so that the cultural carrier symbol can be visualized and integrated into the cultural and creative product design,and the cultural and creative products suitable for the Silk Road culture are obtained New ideas of product design.