摘要
文章以创业项目中的非遗产品为研究对象,从商业定位、实用性及创新性、附加价值、外包装设计和多主体协作开发5个方面,分析了如何在创业浪潮中更好地保护中国的非遗产品文化,以部分市场上已有的非遗产品为例,提出了开发非遗文化产品的具体策略。
This paper focuses on the intangable cultural heritage in entrepreneurial projects.From five aspects:commercial positioning,practicality and innovation,added value,outer packaging design and multi-agent collaborative development.This paper analyzes how to better protect China's intangible cultural heritage product culture in the wave of entrepreneurship.Taking the existing intangible cultural heritage products in some markets as examples,a specific strategy for developing intangible cultural heritage products was proposed.
作者
王奕琳
鲁婷婷
Wang Yi-lin;Lu Ting-ting(Xuchang Vocational Technical College,Xuchang,Henan,461000)
关键词
创业
非遗
包装
Entrepreneurship
Intangable Cultural Heritage
Packaging
