职业装的个性化设计及其影响因素

Personalized design of professional wear and its influencing factors

职业装是反映个人职业需求以及职业心理的特制的服装,也是企业走向标准化、国际化、品牌化阶段中具备良好形象的体现,能够在各项工作中凸显企业自身的服务理念,也能在业内展现自身的品牌价值。在进行职业装设计期间,要针对企业的业务流程、产品特点、企业文化、服务思想诸多方面,同时还需要结合不同着装员工群体的诉求,从年龄结构、衣着习惯、面料属性、行业特点等方面进行综合考量,给款式设计、造型设计奠定良好的基础条件,使职业装在展现个性化特征和自身审美品味的同时,还能直接反应企业的形象与内涵。

Professional clothing is a direct product reflecting personal professional needs and professional psychology,and also a direct feedback condition for enterprises to move towards standardization,internationalization and branding.Enterprises have good product quality and corporate culture,can highlight their own service concept in various work,but also can show their own brand value in the industry.During the design of professional wear,the business process,product characteristics,corporate culture,service ideas and other aspects of the enterprise should be considered.At the same time,combined with the demands of different dressing staff groups,comprehensive consideration should be made from the age structure,clothing habits,fabric properties and industry characteristics,so as to lay a good foundation for style design and modeling design At the same time,it can also directly reflect the image and connotation of the enterprise from the professional wear with its own aesthetic taste.