长三角文化创意产业融合发展评价研究

Research on evaluation of integrated development of culturaland creative industries in the Yangtze River Delta

长三角一体化国家战略的确立,对产业协同发展提出了新的要求。通过探讨长三角文化创意产业融合发展水平的差异,可以为长三角区域协同发展提供决策参考。文章运用理论研究、模型构建和实证分析的方法,从跨区域和跨产业视角构建长三角文化创意产业融合发展评价指标体系,选取苏浙沪皖2011—2017年统计年鉴数据,运用熵值权重法确定指标权重,构建耦合度评价模型对各省市文化创意产业融合发展水平进行实证评价。研究表明,长三角文化创意产业融合发展水平和耦合协同度逐年提高,各省市文化创意产业融合发展水平和耦合协同度在不同年份各不相同,但总体呈现出逐步提高的趋势。

The establishment of the national strategy for the integration of the Yangtze River Delta puts forward new requirements for the coordinated development of industries.This paper discusses the differences in the integrated development level of cultural and creative industries in the Yangtze River Delta,and provides decision-making reference for the coordinated development of the Yangtze River Delta region.In this study,the methods of theoretical research,model construction and empirical analysis were used to construct the evaluation index system for integrated development of cultural and creative industries in Yangtze River Delta from the cross-regional and cross-industry perspective.The statistical yearbook data of Jiangsu,Zhejiang,Shanghai and Anhui from 2011 to 2017 were selected and the entropy weight method was used to determine the index weight.Besides,a coupling evaluation model was constructed to evaluate the integrated development level of cultural and creative industries in various provinces and cities empirically.The research shows that the integrated development level and coupling synergy degree of cultural and creative industries in Yangtze River Delta have been increasing year by year.The integrated development level and coupling synergy degree of cultural and creative industries in different provinces and cities are different in different years,but the overall trend is gradually increasing.