中国消费者车内气味认知现状研究

Research on the Cognition Status quo about Odor in Vehicles of Chinese Consumers

为了解我国消费者对车内气味认知现状,联合第三方汽车质量投诉平台对消费者开展车内气味调研工作。调研结果表明,我国超七成消费者因车内气味强度在3级以上而对车内气味问题进行投诉;被消费者投诉的车内气味类型多达十九种,且消费者认为车内气味不止一种类型,往往存在两种或两种以上气味类型;消费者认为车内气味主要来源于各个内饰零部件,且认为车内气味的来源不止一个部件,往往来源于两个或两个以上部件;车内气味的优劣会对汽车品牌造成影响。

In order to understand the cognition status quo about odor in vehicles of Chinese consumers,we cooperate with a third-party automobile quality complaint platform to conduct a survey on odor in vehicles.The survey results show that more than 70%of Chinese consumers complain about the odor in vehicles because the odor intensity is above level 3.There are as many as 19 odor types complained by consumers,and consumers believe that there is more than one odor type,usually two or more than two odor types in vehicles.Consumers believe that the odor in vehicles mainly comes from various interior parts,and that the odor comes from more than one part,often from two or more parts.The odor in vehicles will influence the brand image of the cars.