激发夜间文旅经济发展的措施研究——以城市大型主题文艺演出为例

Research on measures to stimulate the development of night culture and tourism economy——As example of large theme shows in city

近年来,"夜间文旅经济"日益火爆,而城市大型主题文艺演出是夜间文旅经济的重要组成部分,也是全域旅游在时间域上的延展。论文对南京市居民进行了问卷调查,发现夜间大型文艺演出并未成为游客夜游的必看项目,网络成为演出最主要的营销媒介、影响游客观看夜间大型演出的因素较多等现象和问题,并给出了一定的建议,旨在推动夜间文旅经济取得更大更快的发展。

In recent years,the"night culture and tourism economy"has become increasingly popular,and large theme shows in city are an important part of the night cultural and tourism economy,and also the extension of holistic tourism in time domain.This paper makes a questionnaire on the residents in Nanjing.It is found that the large theme shows in city have not become the necessary items for tourists to visit at night.The network has become the main marketing medium of shows,and there are many factors influencing tourists to watch shows.Some suggestions are also given to promote the development of night culture and tourism economy.