大学校园服装租赁市场需求及经营模式分析——以湖北文理学院为例

Analysis on the demand and business model of clothing rental market in university campus——Taking Hubei University of Arts and Science as an example

大学校园文艺活动开展活跃,对大学校园演出服装租赁市场需求及经营模式展开探讨十分必要。采用SWOT分析法、多重线性回归分析法,对湖北文理学院演出服装租赁市场需求及经营模式的影响因素进行评价分析,运用"互联网+"技术实现"线上线下"一体化的综合实体服务模式。研究发现:(1)实体店铺运营4个月达到365次服务,对店铺销售量影响较大的因素分别为服装种类、价格和服务;(2)实体店铺业务包括租赁服务和艺术拍照服务,其中配饰和皮鞋租赁在租赁业务中占比36.08%。

It is necessary to discuss the market demand and operation mode of the campus performance clothing rental.SWOT analysis and multiple linear regression analysis are adopted to evaluate and analyze the factors affecting the market demand and business model of performance clothing rental in Hubei University of Arts and Science."Internet+"technology is used to realize the integrated"online and offline"comprehensive entity service model.The research findings are as follows:(1)The number of physical store services reached 365 within 4 months of operation.(2)Physical store business includes rental service and art photo service,among which accessories and leather shoes rental account for 36.08%.