基于图形元素视觉创意的洁面皂产品外观包装设计

Design of appearance and package of facial soap products based on visual creativity of graphic elements

为了提升洁面皂产品外观包装设计的创意性,让设计呈现个性化与不可替代性,围绕基于图形元素视觉创意的洁面皂产品外观包装设计问题进行分析。分析图形元素可知,图形元素属于洁面皂产品包装设计中独一无二的特征描述;洁面皂外观包装中所用图形创意在现代包装设计中需要遵循准确性、个性化、艺术性、局限性4个原则;基于图形元素视觉创意的洁面皂产品外观包装设计可从图形同构、正负图形、异变异影、文字图形、文字变形、文字组合、传统艺术相融合以及合理用色等方面出发,实现洁面皂产品外观包装优秀设计。

In order to enhance the creativity of design of the appearance and package of facial soap products and make the design personalized and irreplaceable,we have discussed this issue based on the visual creativity of graphic elements.Through the analysis of graphic elements,it can be seen that the graphic elements belong to the unique feature description in the packaging design of soap products;in modern packaging design,the graphic creativity used in the appearance packaging of soaps should follow four principles:accuracy,individuation,artistry and limitation;based on the visual creativity of graphic elements,the appearance packaging design of soap products can be realized from the following aspects:graphic isomorphism,positive and negative graphics,variant shadows,text graphics,text deformation,text combination,integration of traditional art and reasonable color use.