蘑菇卡通形象在食用菌特色产品品牌形象设计中的作用探究

Research on the Role of Edible Fungi Cartoon Image in the Brand Image Design of Edible fungi Characteristic Products

对蘑菇卡通形象在食用菌产品品牌形象设计中的作用开展研究,详细讨论食用菌产品的品牌文化;提出了若干蘑菇卡通形象的造型设计方法,并将蘑菇卡通形象应用于食用菌品牌形象设计中,为食用菌产品的品牌形象设计增添了文化情感。实践证明,蘑菇卡通形象已经成为了重要的食用菌产品品牌形象的传递方式,增加了品牌形象的含金量。

Studies the role of edible fungi cartoon image in the brand image design of edible fungi products,discusses the brand culture of edible fungi products in detail,puts forward some modeling design methods of edible fungi cartoon image,and applies the edible fungi cartoon image in the brand image design of edible fungi products,which adds cultural emotion to the brand image design of edible fungi products.Practice has proved that edible fungi cartoon image has become an important way to transmit the brand image of edible fungi products,increasing the gold content of the brand image of edible fungi products.