摘要
在新媒体时代背景下,对灵芝破壁孢子粉广告传播的视觉设计进行了研究,详细讨论了广告传播中的文字视觉设计、色彩视觉设计和图形视觉设计。新媒体时代的广告传播和视觉设计,对促进灵芝孢子粉的品牌传播和品牌形象推广、提升广告的视觉效果具有重要的作用和意义。
Under the background of new media era,the visual design of Ganoderma lucidum spore powder advertising communication was studied.The text visual design,color visual design and graphic visual design in advertising communication are discussed in detail.Advertising communication and visual design in the new media era play an important role and significance in promoting the brand communication and brand image promotion of G.lucidum spore powder and improving the visual effect of advertising.
作者
孙海燕
SUN Hai-yan(School of Fine Arts,Shandong University of Technology,Zibo 255000,China)
出处
《中国食用菌》
北大核心
2020年第9期146-148,152,共4页
Edible Fungi of China
基金
2019年淄博市科学技术局项目(2019ZBXC282)
2019年山东省文化艺术科学协会项目(ZD201906176)。
关键词
灵芝孢子粉
破壁
广告传播
视觉设计
Ganoderma lucidum spore powder
broken wall
advertising communication
visual design
