品牌建设视域下物业管理行业发展探讨

Discussion on the Development of Property Management Industry from the Perspective of Brand Construction

品牌建设是一个企业在激烈的市场竞争中立于不败之地的重要手段。如今,物业管理企业之间的竞争越来越激烈,竞争的关键主要是企业品牌的竞争。物业管理企业的经营者要重视自身品牌的建设,将品牌建设与企业的发展战略进行统一。物业管理企业通过品牌建设来促进自身的生存与发展。论文围绕品牌建设视域下物业管理行业发展展开了讨论。

Brand construction is an important means for an enterprise to remain invincible in the fierce market competition.Nowadays,the competition among property management enterprises is more and more fierce,and the key to the competition is mainly the competition of enterprise brands.Managers of property management enterprises should attach importance to the construction of their own brands and unify the brand construction with the development strategy of enterprises.Property management enterprises promote their own survival and development through brand construction.This paper discusses the development of property management industry from the perspective of brand construction.