摘要
近年来,共享经济获得快速发展,而基于互联网创新思维的网约车平台无疑是共享经济中成功的典型代表。它改变了人们日常的出行方式,并在激活消费市场、带动和扩大就业方面发挥着重要作用。但是由于网约车平台安全事件频出,所以解决安全出行问题迫在眉睫。在此背景下,论文分析了网约车平台运营过程中存在的各种风险问题,并针对性地提出了规避策略,希望为网约车平台的健康发展提供一些参考。
In recent years,the sharing economy has achieved rapid development,and the online car-hailing platform based on the innovative thinking of the internet is undoubtedly a typical successful representative of the sharing economy.It changes people's daily travel mode,and plays an important role in activating the consumer market,driving and expanding employment.However,due to the frequent safety incidents on the online car-hailing platform,it is urgent to solve the problem of safe travel.Under this background,this paper analyzes various risks and problems existing in the operation of online car-hailing platform,and pertinently puts forward avoidance strategies,hoping to provide some references for the healthy development of online car-hailing platform.
作者
洪岩
丁娜
刘烈武
HONG Yan;DING Na;LIU Lie-wu(School of Management,Wuhan College,Wuhan 430000,China)
出处
《中小企业管理与科技》
2020年第32期128-129,共2页
Management & Technology of SME
基金
2018年湖北省教育厅教学改革研究项目:《项目驱动模式在翻转课堂教学中的应用及实践——以《电子商务概论》课程教学为例》(项目编号:2018494)
2019年湖北省大学生创新创业项目(项目编号:S201913634021)。
关键词
共享经济
网约车平台
风险
规避策略
sharing economy
online car-hailing platform
risks
avoidance strategies