互动数字叙事产品的价值评价体系初探

A Preliminary Analysis on the Value Evaluation System of the Interactive Digital Narrative Products

指出相较于传统叙事作品由作者设置情节,读者只能被动地理解和消化,互联网时代的互动数字叙事产品的设计者可利用数字媒介让用户参与叙事过程,为其带来动态的感官和情感体验,甚至重构其认知体系。因此以设计心理学视角,初步构建互动数字叙事产品的价值评价体系,主要包括效能价值、社交价值和情感价值3个二级指标,以及“路径连贯性”“情节多样性”等10个三级指标。通过层次分析法和模糊综合评价法等,分析用户对该类产品各价值体系指标的感知重要度和满意度。研究表明,用户对当前互动数字叙事产品满意度一般,且最注重二级指标中的效能价值和三级指标中的“沉浸感”。

Compared with the traditional narrative works whose plots were set by authors and readers just passively understood them,the designers of interactive digital narrative products use digital media to engage users in the narrative process,bringing dynamic sensory and emotional experiences and even reconstructing their cognitive system in the Internet age.From the perspective of design psychology,the author initially constructed its value evaluation system that consists of three second-layer indicators i.e.utility value,social value and emotional value and ten third-layer indicators e.g.coherence of paths and diversity of plots.The research used the analytic hierarchy process and fuzzy comprehensive evaluation method to analyze the perceived importance and satisfaction of users’value system indicators.According to the results,users perceived digital narrative products as neutral.Plus,the utility value of the second-layer indicators and“immersion”of the third-layer ones were the most important for users.