纯电动乘用车产品竞争力现状与趋势研判

Current Situation and Trend on the Product Competitiveness of Pure Electric Passenger Cars

在过去几年,新能源乘用车市场发展很大程度上依赖政策扶持,但是未来补贴退出以后,后续市场发展的驱动力将主要依靠产品本身。目前,与传统燃油车相比,纯电动乘用车的产品竞争力还比较弱,但需要寻找有差异化的场景以及用户需求。未来纯电动乘用车有竞争力的产品一定是能够满足特定用户群体差异化需求的产品。

Over the past few years,the development of new energy passenger car market mainly depends on policy support.However,after subsidies exit in the future,the follow-up development of the market driving force will mainly depend on the product itself.At present,compared with the traditional fuel vehicles,the product competitiveness of pure electric passenger car is still weak,which needs to find a differentiated scene and user demand.In the future,pure electric passenger cars competitive products must be able to meet the demand of a particular user group differentiation of products.