大学生中西传统节日文化认同:总体状况、群体差异及影响因素——基于“七夕节”与“情人节”的调查

Cultural identification of Chinese and western traditional festivals among college students:general situation,group differences and influencing factors:a case study of “Qixi Festival” and “Valentine’s Day”

基于"七夕节"与"情人节"的调查,定量考察了大学生中西传统节日文化认同的总体状况、群体差异及影响因素。研究结果显示,总体而言大学生更认同中国传统节日;大学生中西传统节日文化认同在家庭户籍、政治面貌、民族等层面存在群体差异;个体因素、朋辈因素、学校因素、家庭因素、社会因素等会对大学生的中西传统节日文化认同产生影响。

Based on the investigation of "Qixi Festival" and "Valentine’s Day",this paper quantitatively investigates the general situation,group differences and influencing factors of cultural identification of Chinese and western traditional festivals among college students.The results show that,on the whole,college students identify more with Chinese traditional festivals,and the cultural identification of Chinese and western traditional festivals has group differences in household register,political outlook,nationality,etc.Individual factors,peer factors,school factors,family factors,social factors will affect the cultural identification of Chinese and western traditional festivals among college students.