网络戏谑的未来走势与引导策略

Future trend and guidance strategy of cyber banter

伴随着互联网特别是社会化媒体的发展,网络戏谑逐渐成为网络亚文化的重要表现形式,也成为网民间主要话语表达方式,是网络传播的独有现象。近些年,在网络公共事件中,网民们的社会参与、意见表达和渴望沟通的倾向愈发强烈。通过独特的戏谑语言,有的对社会现象进行嘲讽,有的对公共事件表示关切,展现了网络戏谑多重效果。文章试图从网络戏谑现象入手、对网络戏谑的概念、界限、产生原因、具体形式和未来走势的分析基础上,提出网络戏谑的引导策略,促进网络亚文化的健康发展。

With the development of the Internet,especially the development of social media,cyber banter has gradually become an important form of expression of cyber subculture,and also the main expression way of cyber folk discourse,which is the unique phenomenon of cyber communication.In recent years,in the network public events,the netizen’s tendency to participate in society,express their opinions and desire to communicate has become increasingly intense.Through the unique banter language,some ridicule social phenomena,others express concern about public events,presenting the multiple effects of cyber banter.This paper attempts to start with the phenomenon of cyber-banter,analyze the concept,boundaries,causes,specific forms and future trends of cyber-banter,and put forward some guiding strategies of cyber-banter to promote the healthy development of cyber-subculture.