数智化时代下企业社会责任的创新与治理

Innovation and Governance of Corporate Social Responsibility in the Digital and Intelligent Era

数智化时代的本质是以数字信息技术驱动的一轮经济社会变革,人类逐步迈向平台经济与智能算法社会。数智企业成为数智化时代全新微观组织,在重塑生产效率与社会生产力的同时也引发了一系列突出社会问题,亟待引起学界对数智化时代下企业社会责任的重视。文章系统地研究了数智化时代下企业社会责任的新变革,表现在“智能机器人”成为企业社会责任管理与实践的新主体、平台型企业与人工智能企业成为企业社会责任实践的新载体、平台化履责成为企业社会责任实践新范式以及算法治理成为企业社会责任治理新焦点。更进一步地,立足于算法治理成为数智化时代下企业社会责任治理的关键内容,文章基于企业社会责任治理的视角研究了算法治理的三种基本范式,即基于算法设计与开发者的个体赋权治理、基于数智化平台企业的牵引式治理以及基于人工智能企业的利益相关方协同治理三类治理范式重塑算法治理的全新逻辑,实现数智企业创造可持续的综合价值。

The essence of the digital and intelligent era is a round of economic and social changes driven by digital information technology.Human beings have moved from the traditional industrial economy era to the platform economy and intelligent algorithm society.Digital intelligence enterprises(Internet platform enterprises and artificial intelligence enterprises)driven by digital information technology have become micro organizations leading the new economic form to evolve continuously.Driven by artificial intelligence technology,products and services based on algorithm embedding have become important application scenarios of intelligent production and intelligent decision-making.Based on machine learning,intelligent data mining,and algorithm distribution,intelligent technology provides technical and organizational support for automatic production,automatic decision-making and automatic sales of all kinds of organizations.“Intelligent robot”has become a new“behavior subject”,which is different from the traditional moral subject and legal subject.The supervision and control of“intelligent robot”with independent analysis,reasoning and decision-making is becoming extremely urgent.However,the digital and intelligent technology in the digital society has not only reshaped the production efficiency and social productivity,but also caused a series of prominent social problems.The prominent problems are the lack and alienation of social responsibility of platform enterprises in the digital economy,the leakage of individual privacy caused by the application of intelligent algorithm,the ambiguity of the subject of enterprise ethics and responsibility,and the intensification of social inequality and social contradictions derived from data monopoly and algorithm discrimination.A series of new social problems need to be paid attention to in the digital and intelligent era.We believe that in the digital and intelligent era,corporate social responsibility faces all-round innovation,which is reflected in the fact that“intelligent robot”has become the new subject of CSR management and practice,platform enterprises and artificial intelligence enterprises(digital and intelligent enterprises)have become the new organizational carrier of CSR practice,platform business ecosystem has become the practice paradigm of corporate social responsibility,and algorithm governance has become the new focus of corporate social responsibility governance.Furthermore,based on the fact that algorithmic governance has become the key content of corporate social responsibility governance in the digital and intelligent era,this paper further studies three basic paradigms of algorithmic governance from the perspective of corporate social responsibility governance,namely,individual empowerment governance based on algorithm design and developers,traction governance based on digital and intelligent platform enterprises,and collaborative governance based on stakeholders(government,AI Association and application algorithm enterprises),which reshape the new logic of algorithmic governance,and realize the sustainable and comprehensive value in the digital and intelligent era.