电子商务英语教学研究:理论视野、现实困境与突破路径

Research on E-commerce English Teaching:Theoretical Vision,Realistic Dilemma and Breakthrough Path

电子商务英语教学对于商务人才的培养具有举足轻重的作用。既往的研究表明电子商务英语教学的探讨主要从批判与建构两个理论视角展开。在教学实践过程中,存在着商务文化渗透不够、网络文化熟悉度不高、中西方文化冲突以及文化适应性不足等问题。基于此,以SCHUMANN的文化合流理论作为理论框架,提出了建立仿真商务课堂环境,创建学习小社团,增大学习者社团规模,强化教师教学过程中心理疏导作用等解决策略,以期对电子商务英语教学的实践与理论研究提供借鉴。

E-commerce English teaching plays an important role in the cultivation of business talents.Previous studies have shown that the discussion of e-commerce English teaching is mainly carried out from the two theoretical perspectives of criticism and construction.In the process of teaching practice,there are problems such as insufficient penetration of business culture,low familiarity with network culture,cultural conflicts between China and the West,and insufficient cultural adaptability.Based on this,taking Schumann’s theory of accumulation as theoretical framework,this paper puts forward some strategies to build a simulated business classroom environment,create a small learning community,increase the size of learners’community,and strengthen the psychological guidance role of teachers in the teaching process,so as to provide reference for the practice and theoretical research of e-commerce English teaching.