人文交流对越南青年对华认知的作用与影响——基于越南大学生对中国好感度问卷调查的分析

The Role and Impact of Sino-Vietnamese People-to-People Exchanges on Vietnamese Youth s Perceptions of China—A Model Analysis Based on Data from a Questionnaire Survey on Vietnamese University Students Favorability Towards China

越南是与中国有着传统友谊的重要邻邦,但近年中越关系因历史文化因素、现实利益问题以及美国对南海问题的介入加深等因素受到挑战,越南民众对华认知趋于消极。而人文交流是夯实对外关系社会民意基础的重要途径,中越人文交流在双边交往和民心相通中有着重要的地位和作用,增进与越南尤其是越南青年的人文交流,有助于促成“合作、友好、共赢”的认知图式和共识。本文以越南大学生为对象,对密切参与中越人文交流的越南高校大学生进行问卷调查,就到访中国的意愿、对中国文化的喜爱程度、中国留学生活便利度和留学中国对就业的正向影响程度,以及对中国游客的好感度等构成好感度的因素进行多元线性回归建模统计分析,综合评价中越人文交流活动对越南大学生提升对中国好感度的作用与影响,进而说明通过双方高层领导人的倡导、官方推动、各层级行为体参与,乃至校园等多种交流途径和场域,中越人文交流能够在社会、文化层面促进越南民众对中国的正向认知,提升对中国的好感度。

Vietnam is an important neighbor with a traditional friendship with China.However,in recent years,China-Vietnam relations have also been challenged by historical and cultural factors,disputes over practical interests,and the deepening involvement of the US in the South China Sea issue,etc.Vietnamese people tend to have a negative perception of China.People-to-people exchanges are an important way to consolidate the public opinion foundation of foreign relations.People-to-people exchanges between China and Vietnam play an important role in bilateral exchanges and people-to-people ties.Improve people-to-people exchanges with the Vietnamese people,help to achieve“cooperation,friendship,win-win situation”cognitive schemata and consensus.Based on Vietnam university students,the questionnaire survey was made in the university students closely involved in the cultural exchanges between China and Vietnam,the statistical analysis model is constructed on the following factors,the will to visit China,the level of fond of Chinese culture,the convenient degree to study and live in China,after graduated in China s positive influence in the employment,and the favorable impression of Chinese tourists,to make a model analysis and comprehensive evaluation of the level of the cultural exchange activities on the Vietnam university students can enhance and influence China s positive impression.To explore whether the cultural and social exchanges between China and Vietnam can improve and promote Vietnamese people s positive perception of China and enhance their favorable impression of China through the advocacy and official promotion of senior leaders of both sides,participation of actors at all levels,cultural exchanges and multiple channels and fields such as campus.