新高考背景下高校专业教师招生宣传工作实践

Enrollment Publicity Practice of Professional Teachers in Colleges and Universitiesagainst the Background of the New College Entrance Examination

新高考志愿设置由“学校优先”变为“专业优先”,因此高校在招生过程中,专业教师参与招生宣传和咨询工作变得尤为重要。文章阐述了新高考背景下高校招生宣传工作遇到的挑战,以中国石油大学(华东)专业教师在招生宣传工作中的实践为例,介绍新高考背景下发挥教师专业优势,突出专业特色宣传,充分利用新媒体,采用线上线下结合等多种形式,从而推动新高考背景下高校招生工作的顺利进行,实现考生与专业的最佳双向匹配。

The new college entrance examination voluntary arrangement has changed from"school priority"to"professional priority".Therefore,it is particularly important for professional teachers to participate in the publicity and consulting work in the process of college enrollment.This paper elaborates the new college entrance examination under the background of college enrollment propaganda work challenges,with the China University of Petroleum(East China)professional teachers practice in the recruitment of students propaganda work for example,introduces the new college entrance examination under the background of play to teachers'professional advantages,highlights the characteristics of professional propaganda,and makes full use of new media,using a variety of forms such as online,so as to promote colleges and universities under the new college entrance examination enrollment work smoothly and realize the examinee and professional best two-way matching.