自媒体时代高校主流意识形态话语权建设研究

Research on the Construction of Mainstream Ideology Discourse Power in Colleges and Universities in We-media Era

高校是人才培养的摇篮,是主流意识形态话语权建设的重要阵地,直接关系国家安全和社会稳定。但在当今自媒体高度发展的时代,自媒体的开放性和自主性、信息的海量化和碎片化以及多元化的特征对主流意识形态话语权构成巨大挑战。应对自媒体发展对高校主流意识形态的挑战,必须坚持守正创新、兼容并蓄、疏堵结合,不断拓展话语阵地、净化话语环境、转变话语范式,提升主流意识形态的话语引领力、影响力、掌控力。该文对此进行了专题研究。

Colleges and universities are the cradle of talent training and the important position for the construction of mainstream ideology discourse power,which is directly related to national security and social stability.But in the rapid development of we-media era,the openness and autonomy of we-media,the quantification and fragmentation of information,and the diversification of information have posed a great challenge to the discourse power of mainstream ideology.To cope with the challenge of we-media development to the mainstream ideology of colleges and universities,it is necessary to adhere to the principle of innovation and integration,constantly expand the discourse position,purify the discourse environment,change the discourse paradigm,and enhance the leading force,influence and control power of the mainstream ideology discourse.