基于SPOC的高校市场营销学课程混合式教学模式研究

Research on the Mixed Teaching Model of Marketing Course in Colleges and Universities Based on SPOC

针对我国传统的MOOC教学模式存在的缺陷和不足,与当代中国大学生的学习特征有机结合,以市场营销学课程教学为案例,通过实际的课堂研究与调查,把SPOC混合教学模式实际运用到课堂中,充分利用互联网新兴技术,将传统授课方式与MOOC相结合。这种教学模式采用线上与线下相结合的方式,它在本质上强化了学生的中心位置,让学生不仅能够不由自主地深度学习,还能够同时让任课老师方便快捷地及时掌握学生的各种学习活动情况,表现了混合式课堂教学的根本特点与最大优势。

In view of the defects and shortcomings of our traditional teaching model, this article combines the learning characteristics of contemporary Chinese college students, takes the Marketing course as a case study, examines actual class situations, and applies the SPOC mixed teaching model into the classroom. This is a full use of the emerging Internet technologies in combining the traditional teaching methods with MOOC. This kind of teaching model, featuring both the online and offline methods, highlights the central status of students, enabling them to learn automatically and deeply, allowing teachers to grasp the students’ learning activities timely, and demonstrating the fundamental characteristics and advantage of a mixed classroom teaching model.