大学生抖音短视频使用行为现状分析——以烟台黄金职业学院为例

Analysis on the Current Situation of Using TikTok Short Videos among College Students: A Case Study of Yantai Golden College

采用实证研究、问卷调查的方式,以烟台黄金职业学院为例,分析大学生抖音用户观看抖音短视频时长,浏览内容类别,互动方式和使用场景。从使用与满足理论来解析大学生喜爱抖音短视频的心理原因,得出大学生群体使用短视频的行为习惯和对现实的影响。

Taking Yantai Golden College as an example, this paper adopts empirical research and questionnaire survey to analyze the watching time of college students TikTok users, browsing content, interactive methods and usage scenarios. Based on the usage and satisfaction theory, this paper analyzes the psychological reasons of college students’ preference for short TikTok videos, and concludes the behavior habits of using short videos among college students and its influence on reality.