中国足球媒介话语对公共话语空间的构建

The Construction of Public Discourse Space by Chinese Football Media Discourse

文章在对有关中国足球的媒介话语文本资料进行调研的基础上,分析解读中国足球话语空间在"公开开放性、公开透明性、公共利益性"一系列维度的构建,探讨与展望当今中国社会公共话语空间的发育态势:(1)多元话语主体通过传统媒介与网络新媒介参与到构建中国足球话语空间的实践中,通过无"门禁"的全民论坛来疏通社会公众话语表达的渠道,充分体现出公共话语空间的公开开放性特征;(2)中国足球运动是中国社会中话语透明度最高的体育项目,充分发挥出公共话语空间的社会舆论监督效应,但是其突破局限性议题和话语禁区的实践过程却是艰难、渐进、曲折的,传媒的议程设置功能在这个过程中起到"双刃剑"的效果;(3)有关中国足球的话语商讨"基于足球运动而又超越足球运动",上升到关涉社会公共事务议题的高度,公共话语空间的构建发育与公民意识的提升互为依托、相互促进,体现出"家国天下"的理念情怀。

On the basis of investigating the media discourse texts on Chinese football, this paper analyzed and interpreted the construction of Chinese football discourse space in the dimensions of openness, transparency and public interest, and explored and prospected the development trend of public discourse space in today’s Chinese society:(1) Multi-discourse subject actively participates in the practice of constructing Chinese football discourse space through traditional media and network new media, dredges the channels of public discourse expression through the national forum which has no "access control", and fully reflects the openness characteristic of public discourse space;(2) Chinese football is a sports game with the highest transparency of discourse in China, which gives full play to the supervision effect of public opinion in public discourse space, but the process of breaking through the limited topics and discourse forbidden areas is difficult, gradual and tortuous. The agenda setting function of the media plays a "double-edged sword" effect in this process.(3) Discourse discussion on "based on football and beyond football" has risen to the level of issues related to social and public affairs. The construction and development of public discourse space and the promotion of public awareness are interdependent and mutually reinforced, reflecting the ideological concept of "home, country and the world".