国内旅游目的地依恋研究述评

A Review of Domestic Research on Tourist Destination Attachment

旅游目的地依恋是地方依恋的一个研究分支,当前国内该主题的研究主要围绕旅游目的地依恋的形成机制、维度划分、影响因素、作用效果、理论应用方面展开;在研究方法上,多数学者采取个案研究的方式,纯定量分析类文献占据半壁江山。今后国内旅游目的地依恋的研究应立足当前研究领域现状,重点关注对研究视野的拓展,着力识别目的地催发元素,推动定性与定量方法的结合,以期更好地指导目的地营销实践。

Destination attachment is a branch of local attachment.By combing the literature of tourism destination attachment in recent ten years,it is found that the current domestic research on this topic mainly focuses on the formation mechanism,dimension division,influencing factors,effect and theoretical application of tourism destination attachment;in terms of research methods,most scholars adopt the way of case study,and the pure quantitative analysis literature occupies half of the country.In the future,the research of domestic tourism destination attachment should be based on the current research situation,focus on the expansion of research field and identifying the elements of destination urging,and promote the combination of qualitative and quantitative methods,in order to better guide the practice of destination marketing.