APP界面设计与移动交互体验设计

APP interface design and mobile interactive experience design

界面与移动交互体验设计是提升APP市场竞争力,增强用户忠诚度的主要方式。提出一种新的APP界面设计与移动交互体验设计方法,以满足用户感官冲击需求、情感体验需求和情感认知需求为核心。根据不同用户需求与APP设计之间的对应关系完成APP界面设计与移动交互体验设计。APP界面设计时考虑用户需求的APP界面综合结构、线框、导航、视觉要素,通过登录注册、主屏导航、信息搜索与推荐等界面进行视觉呈现;移动交互体验设计时通过多点触摸手势、笔画手势以及组合手势等交互手势形式,完成用户同界面之间的查看、切换等交互。检测结果显示采用该方法设计的APP界面与移动交互手势能够提升用户体验,满足用户需求。

The design of interface and mobile interactive experience is the main way to improve the market competitiveness of APP and enhance user loyalty.A new method of APP interface design and mobile interactive experience design is put forward,which focuses on meeting users′requirements of sensory impact,emotional experience and emotional cognition.The APP interface and mobile interactive experience are designed according to the corresponding relationship between different user needs and APP design.The comprehensive structure,wireframe,navigation and visual elements of the APP interface are considered in the design,which is visually presented by interfaces such as login and registration,home screen navigation,and information search and recommendation.In the design of mobile interactive experience,the interaction like check and switchover between the user and the interface can be fulfilled by multi-touch gestures,stroke gestures and combination gestures.The test results show that the APP interfaces and mobile interactive gestures designed by the designed method can improve user experience and meet user requirements.