“勤劳节俭”何以能推进中国传统企业的健康发展?——以中华老字号“杏花村”汾酒集团为例

How Can“Qin Jian”Promote Chinese Traditional Enterprises'Healthy Growth?-Case Study of Xinghuacun Fenjiu Group

作为中华传统美德,勤劳节俭尽管贯穿中国社会的日常生活,但其在中国传统组织的基础性作用却未引起学界重视。本研究通过对中华老字号“杏花村”汾酒集团的案例分析,在“发乎情、止乎礼”的行为视角下给出了勤劳节俭的逻辑关系,提出了中国传统企业组织治愈的勤俭行为机理模型。研究发现,勤劳而不过劳和节俭而不吝啬的勤俭行为,共同促进了在熟人社会背景下中国传统企业组织的持久成长;当组织整体性情态遭到破坏时,勤俭行为所形塑的组织治愈模式,能使企业恢复正常状态和持续发展。研究表明,基于中国本土治理逻辑,勤俭行为在利于成员身心健康中,有助于推进不确定性环境下中国传统企业的健康发展。

As a Chinese traditional virtue,Qin Jian runs through the daily life of Chinese society,but its basic role in traditional Chinese organizations has not attracted the attention of the academic community. Through the case study of Xinghuacun Fenjiu Group,a time-honored brand in China,this study gives the logical relationship of Qin Jian from the behavioral perspective of "Fahuqing Zhihuli",and puts forward the Qin Jian behavioral mechanism model of Organization Healing by the Chinese traditional enterprises. It is found that under the guidance of relationship maintenance,Qin Jian behaviors promote the long-term growth of traditional Chinese enterprise organizations in the acquaintance society;when the overall modality of the organization is destroyed,the Organizational Healing mode shaped by Qin Jian behavior can enable the enterprise to return to normal and sustainable development. The research shows that,based on the logic of local governance in China,Qin Jian behavior is conducive to the physical and mental health of members,and helps promote the healthy development of traditional Chinese enterprises in the uncertain environment.