超越追赶下制造企业服务化能力的动态演化

The dynamic evolution of servitization capabilities in the context of beyond catch-up

中国的后发企业在技术追赶时期积累了一定的创新基础,一些企业实现了从追赶到超越追赶的跨越。后发企业通过技术追赶,到达了相对成熟的技术水平,新的价值主张能够帮助后发企业继续提高市场份额。服务化不仅提高了产品的附加值,而且帮助制造企业更加准确地把握客户需求,为后发企业在超越追赶阶段持续获取竞争优势提供了新的路径。本文通过杭氧2007-2019年服务化过程的纵向案例分析发现,后发企业所构建的服务化能力发生了从离散型到合作型再到融合型的动态演进,同时用企互动和技术能力共同影响了这一演进过程。研究结果加强了对后发企业服务化能力的动态演化的理解,并为制造企业进行服务化实践提供了新的参考策略。

China's latecomer firms have accumulated a certain innovation foundation in the period of technological catch-up,and some of them have realized the leap from catch-up to beyond catch-up.Latecomers reach a relatively mature level of technology by catching up with technology,and the new value proposition can help latecomers continue to improve their market share.Servitization not only improves the added value of products,but also helps manufacturing enterprises better understand customer needs,providing new ideas for latecomers to leapfrog from the catch-up stage to the high added value link.Through the longitudinal case analysis of Hangyang'sservitization process from 2007 to 2019,this paper finds that in the servitization process of latercomer firms,servitization capability has a dynamic evolution from discrete to interactive and to convergent,which is driven by user-firm interaction and technological capability.The research results strengthen the understanding of the servitization capability construction and dynamic evolution of latecomers and provide a new reference strategy for the servitization practice of manufacturing enterprises.