“云经济”背景下的数字营销计划框架:目标与策略探析

Analysis on the Goals and Strategies of Digital Marketing Plan Framework:under the Background of Cloud Economy

"云经济"背景下,商业模式和营销模式的变化与创新越来越多。数字营销可以很好地适应"云经济"的场景创新,其格局也在迅速变化。本文在分析数字营销与传统营销目标差异的基础上,提出数字营销计划框架的实施需要在目标导向下与企业数字化转型密切结合,并从技术支撑、人员要求和路径创新三个方面对数字营销发展的支持策略提出了相应建议。

In the context of the cloud economy,there are more and more changes and innovations in business and marketing models.Digital marketing can adapt well to the scene innovation in the cloud economy,and its pattern is also changing rapidly.Based on the analysis of the differences between digital marketing and traditional marketing goals,the article proposes that the implementation of the digital marketing plan framework needs to be closely integrated with the digital transformation of enterprises under the guidance of goals.Finally,it puts forward relevant suggestions on the support strategy of digital marketing development from the three aspects of technical support,personnel requirements and path innovation.