传媒在传统体育文化传播过程中的影响力研究

The Influence of Media in the Transmission of National Traditional Sports Culture

以传媒的影响力为切入点,通过文献资料、逻辑分析和田野调查等研究方法对传媒在传统体育文化传播过程中的影响力进行研究.研究结果认为,传媒在传统体育文化传播过程中对受众认知起到了极大的推动作用.提升传媒在传统体育文化传播过程中的影响力应当拓宽传媒途径、加大传媒力度、善用传媒方式、构建传媒机制、讲究传媒技巧、力除传媒弊端、改良传媒内容、端正传媒意识.

This paper studies the influence of media in the transmission of traditional sports culture through literature review,logical analysis,field investigation and other research methods.The results show that the media has played a great role in promoting the audience’s cognition in the process of traditional sports culture communication.To enhance the influence of media in the process of traditional sports culture communication,we should broaden media channels,improve the media efforts and make good use of it,construct media mechanism,emphasize strategies to eliminate its disadvantages,improve media content and develop a media consciousness.