产业融合背景下北京市昌平区文化旅游发展研究

Research on the Development of Cultural Tourism in Changping District of Beijing under the Background of Industry Convergence

北京市昌平区被定位为首都重要的历史文化旅游区,为促进文化旅游产业高质量发展,基于昌平区文化旅游融合发展的现状特征,分析研究了文化旅游融合发展的问题与差距。在分析昌平区文化旅游融合发展的区位优势、资源与市场等条件的基础上,提出昌平区可通过整合提升文化旅游融合产品,推进系列文旅融合型景区建设,完善文化旅游设施与服务,强化文化旅游市场营销推广,加大文化旅游融合政策扶持等政策措施,以促进文化旅游深度融合发展。

Changping District of Beijing was defined as an important historical and cultural tourist area of Beijing.To improve the high-quality development of the regional cultural tourism industry,this paper analyzed the problems and gaps of the convergence of culture and tourism.On the basis of analyzing the advantages of location,resources and market conditions,this paper put forward the strategies of convergence development of tourism and cultural industry.This paper also put forward some suggestions of enhancing the cultural and tourist products,constructing of cultural tourism attractions,improving cultural tourism facilities and services,strengthening the marketing of cultural tourism,as well as increasing the policy support for promoting the deeply convergence of culture and tourism.