乡村性认知对游客怀旧感的影响——以乡村生活经历为调节变量

The Impact of Rural Cognition on the Nostalgia of Tourists——Taking Rural Life Experience as a Moderator Variable

基于旅游者认知视角,以江西婺源李坑和江湾景区为典型案例地,将乡村生活经历作为调节变量,构建出乡村性认知与游客怀旧感的结构方程模型,并对其进行验证性因子分析。结果表明:乡村性认知对游客怀旧感产生正向影响,其中地域条件认知对怀旧感的影响路径系数最高;个人怀旧和历史怀旧均正向影响游客怀旧感;乡村生活经历作为调节变量具有较强的调节作用,乡村生活的年数越多,越容易引发游客怀旧感的产生。

Taking Wuyuan Likeng and Jiangwan scenic spots as typical case sites,and rural life experience as a moderating variable,this paper constructed a structural equation model of rural cognition and tourists’nostalgia based on the perspective of tourist cognition,and conducting confirmatory factor analysis.The results showed that:Rural cognition had a positive influence on tourists’nostalgia,and the cognition of geographical conditions had the highest influence path coefficient on nostalgia;Personal nostalgia and historical nostalgia both positively affected tourists’nostalgia;Rural life experience as a moderating variable had relatively strong regulating effects,which meant the more years of rural life,the more tourists’nostalgia.